UPDATE GIGS MEDIAUPDATE GIGS MEDIA
  • Home
  • Entertainment
  • Business & Finance
  • Education
    • Scholarships
  • Lifestyle
    • Health & Fitness
    • Travel
    • Dating & Relationships
    • Do it yourself
  • Tech
  • Privacy Policy
Facebook Twitter Instagram
Facebook Twitter Instagram
UPDATE GIGS MEDIAUPDATE GIGS MEDIA
CONTACT US
  • Home
  • Entertainment
  • Business & Finance
  • Education
    • Scholarships
  • Lifestyle
    • Health & Fitness
    • Travel
    • Dating & Relationships
    • Do it yourself
  • Tech
  • Privacy Policy
UPDATE GIGS MEDIAUPDATE GIGS MEDIA
Home » TEMSI is ensuring marketers in tech are not left behind
Tech

TEMSI is ensuring marketers in tech are not left behind

adminBy adminMarch 8, 2023No Comments4 Mins Read
Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit Email
T-E-M-S-I-for-Tech-Cabal.png
Share
Facebook Twitter LinkedIn Pinterest Email


On one of her trips to Lagos, Ore Badmus met Izzie Ekong at a Christmas dinner party and they hit it off. They became friends, and subsequently, this friendship would blossom into another relationship, making them co-founders.

Ekong and Badmus, both marketers, are founders of the Tech Marketers Support Initiative aka TEMSI. This initiative seeks to provide newbie tech marketers with support to effectively navigate their marketing careers in the form of mentorships, scholarships, and internships, among others.

Tech Marketing deeply appealed to Ekong from the start, as it was just the perfect cocktail of tech, arts, and psychology — all of which were fields she was already knowledgeable about. Badmus, on the other hand, didn’t have such a straight trajectory. With a background in film, she started her career as a creative lead at an edutech startup before transitioning into marketing. 

At the start of 2023, Badmus had goals, and one of these was giving back to the tech ecosystem. At first, she was going to create and host courses for newbie marketers but decided on a more holistic and robust approach, which was what birthed TEMSI. 

Ore Badmus, tech marketers
Ore Badmus

“Quite a number of similar programmes were being announced at the time, but the majority of them were only for technical roles in tech, and I realised that non-tech in tech roles, especially marketers tend to be overlooked and not as valued in the ecosystem. I shared my plans with Izzie and she came on board,” Badmus shared.

According to Ekong and Badmus, tech marketers do a lot for the tech ecosystem but without so many accolades. 

“Marketers don’t get a lot of attention. The people doing the technical work always get prioritised and marketers are like the afterthought. This makes little sense because marketers are the people who sell these products the tech guys are creating and if we’re not there, what happens? Who’s going to market your product? Who’s going to bring in the revenue?” said Ekong.

Advertisements
Advertisements

“Tech marketers encounter a lot of challenges and the reason that TEMSI exists is to close that gap. People do not really see the work and expertise that goes into tech marketing and this affects every aspect of the journey, from the learning side of things to how well we get paid.”

Together, Ekong and Badmus have established TEMSI. Application for the first cohort is now open and will provide five lucky women in tech marketing with support. This support includes a complete scholarship to Treford’s product marketing or content marketing boot camp, internship placements at tech startups, performance monitoring, access to resources, and mentorship with people like Tofunmi Alo, Enniye Timiebi, Toni Ajewole, Joanna Okey, and Sandra Tabansi.

Marketing is a crucial part of any startup, and the founders of TEMSI believe there’s a huge market for it spanning all the different types, from content marketing to social media marketing, growth marketing to product marketing etc. The digital marketing industry is projected to witness even more aggressive growth in the coming years as the population of people consuming and creating content on the internet increases. This has made marketing skills in demand, and TEMSI wants to play its part to ensure that the new crop of marketers are given all it takes to thrive. 

So far, the TEMSI team have been able to garner a lot of support which has made their work less challenging. 

“We reached out to communities in the tech ecosystem, NonTech in Tech and Smarketers Hub, because we believe that the ecosystem needs to be connected. Most of the people and communities we reached out to understand our mission and why it is necessary that we do this,” they shared.

They are partnered with learning platforms like Treford, Tech Women Support, Pade HCM, Cloudax, and Xend Finance.

According to Badmus, the goal is for TEMSI to become a reputable platform for tech marketers. 

“We want the name TEMSI to carry weight. We want candidates who have passed through the TEMSI program to be associated with excellence, and for hiring managers to see that on a resume and have more confidence in that candidate.”

Get the best African tech newsletters in your inbox

More latest updates

  • 👨🏿‍🚀TechCabal Daily – Content moderators sue Meta in Kenya
    👨🏿‍🚀TechCabal Daily – Content moderators sue Meta in Kenya
    by admin●March 23, 2023
  • 🚀Entering Tech #24: Breaking down software engineering
    🚀Entering Tech #24: Breaking down software engineering
    by admin●March 22, 2023
  • How WomHub wants to facilitate female entrepreneurship in Cape Town
    How WomHub wants to facilitate female entrepreneurship in Cape Town
    by admin●March 22, 2023
  • Factor[e] launches $600,000 venture studio for Africa
    Factor[e] launches $600,000 venture studio for Africa
    by admin●March 22, 2023

Share this:

  • Tweet
Advertisements

Advertisements

Related

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
admin
  • Website

Related Posts

Naira redesign: A torturous vanity project comes to an end

March 28, 2023

A ‘Facebook rapist’ faked his own death and escaped from prison in South Africa

March 28, 2023

Nigeria’s CBN bows to industry demand to keep Open Banking, open

March 28, 2023

Interview with Rudy Yaone, marketing manager at Silikin Village

March 28, 2023

A decade later, TechCabal’s roots in African tech are stronger than ever

March 28, 2023

👨🏿‍🚀TechCabal Daily – A $50 million pan-African fund

March 28, 2023
Stay In Touch
  • Facebook
  • Twitter
  • Instagram
  • YouTube
Don't Miss
Tech

Has NFT found its biggest mainstream proponent yet in Africa?

By adminApril 13, 2022

The past few days have been good for NFT in Africa—Nigeria and Ghana, to be…

Share this:

  • Tweet

👨🏿‍🚀 TechCabal Daily – MTN is accelerating mobile money in Nigeria

April 13, 2022

Didi shuts down operations in South Africa

April 13, 2022

Back from the future: How embedded finance changed the world

April 13, 2022

Can Hytch succeed where GoMyWay failed?

April 13, 2022

More African central banks are considering digital currencies

April 13, 2022

This bootstrapped drone startup is promoting smart farming in Zimbabwe

April 13, 2022

The Next Wave: Africa does not know itself

April 13, 2022

TechCabal Daily – Kenya’s new law for content creators

April 14, 2022

INDUSTRY EXPERTS DISCUSS THE GROWTH AND FUTURE OF FINTECH IN NIGERIA AND INDIA IN SYMPOSIUM BY CLI COLLEGE, NIGERIA AND CHRIST UNIVERSITY, INDIA

April 14, 2022

28 days after launching investment arm, Luno crosses 10m user base

April 14, 2022

👨🏿‍🚀 TechCabal Daily – The war for Twitter

April 15, 2022

Digital Nomads: Julian Owusu’s journey from football to fintech

April 15, 2022

In the wake of explosive accusations against Africa’s most valuable startup, Flutterwave co-founder speaks

April 16, 2022
Advertise with us
update gigs advert images
LATEST

Naira redesign: A torturous vanity project comes to an end

March 28, 2023

A ‘Facebook rapist’ faked his own death and escaped from prison in South Africa

March 28, 2023

Nigeria’s CBN bows to industry demand to keep Open Banking, open

March 28, 2023
About Us
About Us

We are dedicated to bringing you news from around the world that is entertaining, educative, informative and self inspiring.. Your source for the lifestyle news.

We're accepting new partnerships right now.

Email Us: updatemedia050@gmail.com

Subscribe to Updates

Get the latest news from Update Gigs Media about entertainment, sports, lifestyle, art, design and business.

Facebook Twitter Instagram
© 2023 Designed by Ntechy Digital System.

Type above and press Enter to search. Press Esc to cancel.